The Master in I-Design is born from a unique challenge: bring the originality of Italian Design Culture into the world of Information & Communication Technology (ICT). The Master in I-Design is the natural evolution of a series of educational and research initiatives developed by Domus Academy since 1983 on the theme of technological innovation and the design of immaterial relations with interactive objects and services. The Master in I-Design is integrated to a permanent laboratory on the subject of digital information based on design culture, which centres on the idea of design as knowledge of changing world and as a way of learning while designing. I-Design is closely related to the themes of information and interactive; it also refers to the Italian Design Culture and the Made in Italy - an original balanced approach combining industrial design and enterprise culture. I-Design matches creative/design skills and media understanding with the ability of transforming design concepts into business opportunities, through different perspectives related to market strategy and visions.